Matt Swulinski is one of the best growth leaders in AI. He is currently Head of Growth at Viktor, the Accel-backed AI coworker. Previously, he was Head of Growth at Wispr Flow, where he was marketing hire #1 and built the growth function from pre-launch to millions of users. Matt also built the AI-powered marketing OS that automated 100 newsletter sponsorships a month and enabled a lean team to scale dramatically faster. Before Wispr Flow, Matt worked in growth at Superhuman.
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Timestamps:
00:00 Intro
01:09 PLG Is Still the Right Foundation Even in an Agent World
02:19 Lessons From Superhuman: Taste, Craft & the Ceiling of Word-of-Mouth
04:36 Why the E-Com Paid Ads Playbook Is the Right Playbook for SaaS
07:35 Why 90% of SaaS Companies Set Up Their Analytics Wrong Before Spending a Dollar
11:00 What to Optimize for First and How to Know It's Working
12:31 LTV to CAC Benchmarks: What Is Good, What Is Okay, What Is Worrying
14:10 Token-Based Products Change Everything in Growth Economics
35:00 Wispr Flow's Growth Flywheel
37:23 Audience Fatigue: When to Diversify and How to Unlock the Next ICP
40:16 How to Build a Referral Program That Actually Works
44:07 Paywalls: Put It Right After the Magic Moment
46:21 AEO: The New SEO Nobody Is Doing Well
55:40 Should AI Change Your Entire Creative Strategy?
1:08:25 Quick-Fire Round
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