Paul Ford, Co-founder of Aboard, on what technologists can learn from how magazines actually work, and why culture is a distributed, lossy prediction model rather than its output.
00:00 Explaining culture to technology
00:58 How a magazine actually works
03:09 Rhetoric greater than facts
04:03 What culture is
05:27 A model of consciousness
06:15 Culture as an operating system
07:17 The tech industry and risk
