Leaders remain skeptical about the power of organizational culture, despite extensive research demonstrating its crucial role in business success. In this GSBooks session, Glenn R. Carroll, the Adams Distinguished Professor of Management, provides key insights from his book, "Making Organizational Culture Great," and challenges common misconceptions about the importance of organizational culture. Professor Carroll also addresses a variety of audience questions ranging from how rapidly organizational culture can be changed to the impact of organizational homogeneity on decision-making.
Recorded on June 18, 2026.
