When you find true signal around an idea, you just know it. Like being in love.
Zynga founder Mark Pincus calls this approach “finding heat.” He bet on social gaming, and soon had 20% of Facebook users playing Farmville. Full conversation linked above.
*Shane Parrish*
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*The Knowledge Project* is a show featuring in-depth conversations with the top CEOs, investors, and business leaders to uncover the timeless principles that drive success. Learn more at https://fs.blog/podcast
