Founders Podcast

那些处于边缘的人，往往最终掌控了中心。这句格言将本期节目中三位非凡人物串联在一起： 1. 科林·查普曼，被誉为“F1的疯狂科学家”，他对F1设计的影响超越了历史上任何一个人。 2. 伯尼·埃克莱斯顿，人称“至尊掌门人”，他将一级方程式从一个杂乱无章、乌合之众般的车队集合，打造成了世界顶级的赛车系列赛事。他一手建立了F1的商业帝国，并在此过程中为自己赚取了数十亿财富。 3. 迪特里希·马特希茨，红牛创始人，他收购了两支F1车队，并决心成为这项运动中最具颠覆性的力量。马特希茨执意质疑每一种标准运作方式，他无限的野心将他的外行与特立独行者团队塑造成了一股统治力量，同时打造了全球最具价值的私营公司之一。 三人都是局外人。三人都在冒险中茁壮成长。三人都坚持按自己的方式行事。 本期节目内容源自阅读《方程式：流氓、天才与速度狂如何将F1重塑为全球增长最快的运动》一书，作者约书亚·罗宾逊与乔纳森·克莱格 https://amzn.to/4nT2G1w 本期节目赞助商： ⁠⁠⁠Ramp⁠⁠⁠ 为您提供控制支出、监控成本、优化财务运营所需的一切——全部集成于一个平台。前往Ramp，了解他们如何帮助您的企业控制成本、节省时间和金钱，让历史上最伟大的企业家引以为傲。⁠⁠⁠ https://ramp.com ----- 通过Vanta实现合规、安全与信任的自动化。Vanta助您更快、更省力地赢得信任、达成交易并保持安全。前往Vanta，了解增强安全性如何带来更多客户。告诉他们您是来自Founders的David，即可获得1000美元优惠。 https://www.vanta.com ----- 订阅我的免费电子邮件通讯，获取每本书的十大精华要点 https://davidsenra.com

你的家人让你接手法国偏远地区一家濒临倒闭的工厂。这家“家族企业”留下一堆未付账单、一支数月没发工资的小团队，以及一位拒绝再提供贷款的银行家。你砍掉所有不盈利的产品，全力投入橡胶轮胎制造。你毫无经验，对橡胶生产一窍不通。但你有一个天才洞见：卖轮胎是浪费时间，你应该为产品的成功创造条件。你围绕这个核心循环重组整个公司：鼓励更多驾驶 → 带来更多出行 → 更多出行导致更多磨损 → 更多磨损带来更多轮胎销售。一个简单而优美的组织原则由此诞生：如果人们出行更多，轮胎公司就会繁荣，所以让我们帮助他们做到这一点。你大肆利用媒体。你撰写专栏，宣传驾驶这项新活动的乐趣。你绘制地图、规划路线，并在法国各地建造了数千个路标。全部免费。为什么？因为更好的路标意味着更长的旅程、更多的驾驶，以及更多的轮胎销售。你出版了《米其林指南》——一本免费旅行手册，收录了酒店、餐厅、修车厂和景点信息。你创造了米其林星级，这成为全球高级餐饮的黄金标准，并帮助人们为美食远行。你通过奇观刺激需求。你赞助比赛、航展和现金奖励的竞赛。你早早做出明智的押注，因此当汽车大量出现时，你已经掌控了道路。你创造了史上最成功的公司吉祥物，并建立了一个延续百年的家族王朝。 你不是一个人，而是两个人。安德烈和爱德华·米其林，两位兄弟，也是历史上最伟大的联合创始人团队之一。 这一集的内容来自我阅读阿兰·热尔曼的《米其林：百年秘辛》和赫伯特·洛特曼的《米其林人：驱动帝国》的感悟。https://amzn.to/4lFWvfv ------ Ramp 为你提供控制支出、监控成本、优化财务运营所需的一切——全部在一个平台上。前往 Ramp，了解他们如何帮助你的企业控制成本、节省时间和金钱，让历史上最伟大的企业家为你骄傲。https://ramp.com/ ----- 通过 Vanta 自动化合规、安全和信任。Vanta 帮助你更快、更省力地赢得信任、达成交易、保持安全。前往 Vanta，了解增强安全如何带来更多客户。告诉他们是 Founders 的大卫推荐你来的，你将获得 1000 美元优惠。https://www.vanta.com/ ----- 加入我的免费邮件通讯，获取每本书的十大精华要点 https://davidsenra.com/

你接手了家族糕点店，并将其打造成了全球最具价值的私营企业之一。你的父亲英年早逝，你的叔叔也是如此。每个人都依赖着你，这让你夜不能寐。你坚持差异化，拒绝生产模仿他人的产品。你痴迷于品质。你进行了成千上万次实验。你发明的产品将成功销售数十年。你将整个运营笼罩在神秘之中。你研究竞争对手，但从不告诉他们你在做什么。你竭尽全力——甚至到了近乎荒谬的地步——来控制你业务的一切。你没有外部股东，也没有债务。你乘坐直升机通勤，以便亲自进行质量控制。你坚持与客户保持持续联系，并发明了从你痴迷的客户那里收集信息的新方法。你制造自己的机器，控制所有原材料，并在分销和物流上投入巨资，以至于你拥有意大利最大的私人车队，仅次于意大利军队。你热爱你的业务，不想花时间做其他任何事情。当你向妻子求婚时，你告诉她，她嫁的是一个会一直和她谈论巧克力的男人。你相信创造财富是一种道德责任。 你是米歇尔·费列罗。 这一集是我从萨尔瓦托雷·詹内拉的《米歇尔·费列罗》中学到的内容。 ---- Ramp 为你提供控制支出、监控成本、优化财务运营所需的一切——全部在一个平台上。前往 Ramp，了解他们如何帮助你的企业控制成本、节省时间和金钱，让历史上最伟大的企业家们感到自豪。https://ramp.com/ ---- 加入我的免费电子邮件通讯，获取每本书的十大亮点。https://davidsenra.com/ ---- 本集亮点： - 我们创造神话般的产品，从而创造市场。 - 如果一个市场有趣，我们必须成为领导者。 - 产品被置于一切的中心。公司的所有活动都必须围绕它展开。 - 他会重复说：如果你想破产，就听每个人的话。 - 他坚持所有股份都留在家族内。他从来不想向任何人证明自己的选择。 - 他坚持持续创新，拒绝重复已知的东西，寻找新路径，通过与他人差异化来开辟新视野。 - 他最喜欢的一个比喻：一个好的企业家必须像一个好的飞碟射击手：瞄准目标时，不是瞄准发射点，而是瞄准更远的前方——始终带着长远眼光。 - 控制你能控制的一切——原料、工艺、技术——以保障质量和商业机密。 - 对我来说，工作是一种精神上的必需。我从小习惯了，离不开它。 - 专注于制作精良、高质量的产品，其余的自然会随之而来。 - 我能做到这一切，是因为我们是家族企业。这让我们能够从容成长，制定长期计划，懂得等待，不被日常的起伏所困扰。 - 瓦莱里亚夫人（他给客户起的名字）是这一切的主宰，是CEO，是能决定你成功或失败的人，是你必须尊重、永不背叛、完全理解的人。 - 他说，为他人做好事就是为自己做好事。 - 米歇尔·费列罗似乎拥有一种真诚的、孩子般的热情，通过他的创造带来快乐。 - 他无法抗拒在实验室里度过时间，梦想着新的美味。他以在周日甚至通宵工作而闻名，狂热地实验以完善一种口味或质地。 - 我们的身份基于我们的独立性。如果我们有股东，他们会要求我们增加营业额。但制作好产品需要时间。 - 许多机器是由费列罗自己的工程部门内部发明和制造的。 - 费列罗以僧侣般的奉献追求完美。

What I learned from reading Destiny of the Republic: A Tale of Madness, Medicine and the Murder of a President by Candice Millard https://link.amazon/B02TnUwmh Made possible by: Ramp: ⁠https://ramp.com AppLovin: ⁠https://applovin.com Vanta: ⁠https://vanta.com/founders

What I learned from reading ⁠The Tycoons: How Andrew Carnegie, John D. Rockefeller, Jay Gould, and J. P. Morgan Invented the American Supereconomy⁠ by Charles R. Morris. https://link.amazon/B0goaC120 Made possible by: Ramp: ⁠https://ramp.com AppLovin: ⁠https://applovin.com Vanta: ⁠https://vanta.com/founders

What I learned from reading Ari Emanuel's incredible autobiography Roll The Calls https://link.amazon/B06lwjAhF Made possible by: Ramp: ⁠https://ramp.com⁠ Applovin: ⁠https://applovin.com⁠ Vanta: ⁠https://vanta.com/founders⁠

我从阅读《马克：走进史上最大非领土帝国之心》一书中学到的东西，作者杰里米·斯特恩。https://colossus.com/article/mark-zuckerberg-profile/ 本节目由以下赞助商支持： Ramp：⁠https://ramp.com⁠ Applovin：⁠https://applovin.com⁠ Vanta：⁠https://vanta.com/founders⁠ 0:00 — "对于这些，我不设时空界限。我赐予了无终点的帝国。" —— 维吉尔的《埃涅阿斯纪》拉丁诗句，由马克·扎克伯格回忆 2:55 — "迦太基必须被摧毁。" —— 马克·扎克伯格在谷歌上的言论 3:35 — 肖恩·帕克观察到马克身上有"这种帝国倾向"。 3:35 — "要么是凯撒，要么一无所有。"（扎克伯格的衬衫） 4:25 — "成为人类历史上最有权势的人之一，在42岁时就已在未来几个世纪关于他时代的史书中占据一席之地，是什么感觉？" 4:55 — "人们说他傲慢。他不是。但一次又一次，他的傲慢变成了事实。" 7:25 — "总有一天他们会卸任，最终死去，而扎克伯格，由于他对Meta投票权的多数控制使其几乎不可能被罢免，五十年后可能仍是其帝国的统治者。" 8:05 — "一个人获得的权力越大，他的帝国扩张得越广，他就越依赖他人获取从自己宫廷到帝国最偏远角落的各种信息。"（独裁者的困境） 14:15 — "我认为我们生活中都有空虚，幸运的人能找到填补那个空间的东西，让我们更优化，成为更好的人。马克用战斗填补了空虚。" —— 扎克伯格的MMA教练 16:40 — "有太多我想建造的东西，然后平台提供商告诉我'不，你建不了那个'。在某种程度上，我就想，'不，去他的。'" —— 马克·扎克伯格 18:05 — "Meta今年的资本支出将超过除美国、中国和俄罗斯外地球上所有国家的军事预算。" 18:15 — "对他来说就是这样；没有止境。他不像同时代的其他人，那些人最终要么退位，要么出售，要么被推翻。" 20:15 — "我永远不会停止。" —— 马克·扎克伯格 31:15 — "马克就是该死的终结者。他其实不是混蛋。他不是个悲惨的家伙。他的优势来源是他从不满足。他就是他妈的永不停歇。" —— 一家竞争AI实验室的研究员，曾在Meta工作 39:55 — "这就是我。我热爱这个。我不是为了创办公司而创办公司。我只是热爱创造东西。" —— 马克·扎克伯格 40:35 — "你无法从他身上夺走这个。如果他停下来，他就不是他了。" .

What I learned from reading ⁠Sam Walton: The Inside Story of America's Richest Man⁠ by Vance Trimble. https://link.amazon/B0iblmxYE Made possible by: Ramp: ⁠https://ramp.com⁠ Applovin: ⁠https://applovin.com⁠ Vanta: ⁠https://vanta.com/founders⁠ 0:00 — "To him, making money was only a game, a test of his imagination and expertise to see how far he could drive a business concept." 1:35 — "Sam's idea was absurdly simple: buy cheap, sell low, every day, and while doing it with a smile." 2:15 — "If he adopts a business course that doesn't work out, he's neither too vain nor too blind to see his mistake, to say so, and to change his heading one hundred and eighty degrees." 3:34 — "The secret is work, work, work. I taught the boys how to do it." — Sam's father 4:34 — "Sam Walton plunged into this new world of merchandising with the keen and furious dedication of a quarterback who was one touchdown behind with two minutes to go." 5:55 — "Boys, you know we don't make a dime out of the merchandise we sell. We only make our profit out of the paper and string that we save." — J.C. Penney 11:10 — "No, I'm not whipped. I found Newport, and I found the store. I can find another good town and another Ben Franklin. Just wait and see." — Sam Walton, after losing his first store 11:35 — "I insist on buying the building that the store is in. I need control over my own destiny." — Sam Walton, arriving in Bentonville 11:45 — "My store will be number one. It's important for me to be the best. Not one of the best. I must be the best. I want to be the leader in the category I compete in." — Sam Walton 13:05 — "Sometimes hardship can enlighten and inspire." 13:15 — "That same boredom and frustration triggered ideas that eventually bought him billions of dollars." 18:55 — "Many of our best opportunities were created out of necessity, the things that we were forced to learn and do because we started out under financed and under capitalized." — Sam Walton 19:30 — "If they had something good, we copied it." — Sam Walton 24:35 — "This is just part of the education process. I'm still learning." — Sam Walton, on his hands and knees examining a competitor's display 25:00 — "You can make a lot of different mistakes and still recover if you run an efficient operation, or you can be brilliant and still go out of business if you're too inefficient." — Sam Walton 30:55 — "Remember Walmart's golden rule. Number one, the customer is always right. Number two, if the customer isn't right, refer to rule number one." — Sam Walton 31:35 — "Move from Bentonville? That would be the last thing we'd do unless they run us out of here. The best thing we ever did was to hide back there in the hills and eventually build a company that makes folks want to find us." — Sam Walton 32:05 — "I had no vision of the scope of what I would start, but I always had confidence that as long as we did our work well and were good to our customers, there would be no limit to us." — Sam Walton 32:55 — "He also had a very interesting competitive strategy in the early days. He was like a prizefighter who wanted a great record so he could be in the finals. So what did he do? He went out and fought 42 palookas. And the result was knockout, knockout, knockout—42 times. Walton, being as shrewd as he was, basically broke other small-town merchants in the early days. With his more efficient system, he might not have been able to tackle some titan head-on at the time. But with his better system, he could sure as hell destroy those small-town merchants. And he went around doing it time after time after time. Then, as he got bigger, he started destroying the big boys. Well, that was a very, very shrewd strategy. It’s an interesting model of how the scale of things and fanaticism combine to be very powerful." — Charlie Munger on Sam Walton's strategy 37:30 — "We have a low resistance to change. We call it our RC factor." — Sam Walton 39:45 — "Control your expenses better than your competition. This is where you can always find your competitive advantage. We rank number one in our industry for the lowest ratio of expenses to sales." — Sam Walton 48:20 — The day the market dropped 500 points and knocked a billion dollars off the value of his stock holdings in Walmart, reporters asked Sam what his reaction to the disaster on Wall Street was. He hadn't heard about it.

What I learned from reading ⁠Bloomberg⁠ by Michael Bloomberg. Made possible by: Ramp: ⁠⁠⁠⁠https://ramp.com AppLovin: ⁠⁠⁠⁠https://www.applovin.com Vanta: ⁠⁠⁠⁠https://vanta.com/founders Sage: ⁠⁠https://founderspodcast.com/sage

What I learned from reading The Mind of Napoleon by Napoleon. Made possible by: Ramp: ⁠⁠https://ramp.com⁠⁠ AppLovin: ⁠⁠https://www.applovin.com Vanta: ⁠⁠https://vanta.com/founders Sage: https://founderspodcast.com/sage Some of my favorite quotes: 0:00 — " The book gives you insight into the mind of a man who combined energy of thought and energy of action to an exceptional degree." 0:30 — "Work is my element. I am born and built for work. I have known the limitations of my legs, I have known the limitations of my eyes; I have never been able to know the limitations of my working capacity." 0:52 — "He knows that men have always been the same, that nothing can change their nature. It is from the past that he will draw his lessons in order to shape the present." 1:33 — "All my life I have sacrificed everything: comfort, self-interest, happiness, to my destiny. Destiny must be fulfilled that is my chief doctrine." 2:33 — "A consecutive series of great actions never is the result of chance and luck; it always is a product of planning and genius. Is it because they are lucky that [great men] become great? No, but being great, they have been able to master luck. What is luck? The ability to exploit accidents: The vulgar would call this luck, but in fact it is the characteristic of genius." 3:30 — "Hesitation is fatal; once an action is begun, it must be followed through with the utmost exertion of the will." 3:44 — "If I have any ambition, it is so natural to me, so innate, so intimately linked with my existence, that it is like the blood that circulates in my veins, like the air that I breathe." 4:14 — "To have lived without glory, without leaving a trace of one's existence, is to have not lived at all." 6:25 — "Without great men, we have only mediocre men, and if there had never been anything but mediocre men, we would still be half apes." 7:20 — "The great majority of men attend to what is necessary only when they feel a need for it-the precise time when it is too late." 7:30 — "True character always pierces through in moments of crisis. There are sleepers whose awakening is terrifying." 9:11 — "Be successful! I judge men only by the results of their actions." 11:15 — "The truth is that everything around us is miracle." 15:18 — "Men of genius are meteors destined to be consumed in lighting up their century." 16:13 —  "A man must know himself. Until then, all endeavors are in vain and all schemes collapse." 17:53 — "All great events hang by a single thread. The clever man takes advantage of everything, neglects nothing that may give him some added opportunity; the less clever man, by neglecting one thing, sometimes misses everything." 18:12 —  "What I am, I owe to strength of will, character, application, and daring." 19:27 — "Imagination rules the world." 20:58 — " History I conquered rather than studied. That is to say, I wanted from it, and retained of it, only what could add to my ideas. I spurned what was of no use, and I seized upon certain conclusions that pleased me." 26:01 — " It is better to eat than be eaten." 26:08 — "Appetite comes with eating."  27:43 — "It may be possible to arrest the surge of progress or to throttle it, but not to destroy it." 29:01 — " I have read your letter. It is utterly worthless. There are too many words and not enough ideas." 31:08 —  "Without talent, without knowledge, there is no equality but the equality of misery and servitude." 33:46 — Napoleon to someone who hasn't studied history: " Speak as little as possible. Your knowledge is too limited, and your education has been too neglected for you to engage freely in discussions." 36:08 — "The corpse of an enemy always smells sweet.” 36:44 — "If you wage war, do it energetically and with severity. This is the only way to make it shorter and consequently less inhuman." 39:30 — ""In war, men are nothing. One man is everything." 40:20 — "Death is nothing, but to live defeated and without glory is to die every day." 46:23 — "Conquest made me what I am. Conquest alone can keep me there." 46:34 — "Power is my mistress. I have worked too hard at her conquest to allow anyone to take her away from me." 47:13 — "My soul is made of marble. Lightning has found no grip on it and had to slide off of it. I have no fear of becoming their victim. They will be biting into granite."

我从阅读《遥远的力量：Teledyne公司及其创始人的回忆录》（乔治·罗伯茨著）https://amzn.to/4gMxe2h 和《局外人》（威廉·桑代克著）https://amzn.to/4xrL1T3 中学到的东西 由以下赞助： Ramp: ⁠⁠https://ramp.com⁠⁠ Applovin: ⁠⁠https://www.applovin.com Vanta: ⁠⁠https://vanta.com/founders 以下是我最喜欢的一些引语： 0:00 — "他积极回购自己的股票，最终购买了Teledyne超过90%的股份。" 0:45 — "他被称为‘斯芬克斯’，因为他不愿与分析人士或记者交谈。" 1:25 — 查理·芒格："辛格尔顿的财务回报比任何人都高出一大截，简直荒谬至极。" 2:00 — 巴菲特："许多公司的负责人并不擅长资本配置。他们的不足并不令人惊讶。大多数老板之所以能晋升到最高层，是因为他们在营销、生产、工程、管理，有时甚至是机构政治等领域表现出色。" 4:10 — 辛格尔顿："我们的结论是，关键在于现金流。我们对现金生成和资产管理的态度源于我们自己的思考，并非抄袭。" 4:30 — 巴菲特："亨利·辛格尔顿在美国商界拥有最佳的运营和资本配置记录。如果取一百名顶尖商学院毕业生，将他们的成就综合起来，他们的记录也比不上辛格尔顿。" 9:40 — 辛格尔顿："如果有人想效仿Teledyne，他们应该习惯我们季度收益会波动的事实。我们的会计设置是为了最大化现金流，而不是报告收益。" 10:50 — 辛格尔顿认为，以有吸引力的价格购买股票是自我催化的，类似于压缩弹簧，在未来某个时刻会向前冲刺以实现全部价值。" 11:50 — 辛格尔顿："我不为自己保留任何日常职责，所以我不会陷入任何特定的常规。我不以任何僵化的术语来定义我的工作，而是以拥有自由去做任何在当时看来最符合公司利益的事情来定义。" 14:35 — 辛格尔顿："如果每个人都在做，那肯定有问题。"（关于财富500强公司的股票回购） 26:30 — 辛格尔顿："Teledyne就像一棵活生生的植物，我们的公司是它的不同分支，每个分支都在长出新的枝芽并成长，这样就没有哪一项业务过于重要。" 28:35 — 辛格尔顿："我们拼命工作，以提高自己收集和提拔合适人才的能力。我们成功的程度，就是整个公司成功的程度。" 32:30 — "他的独特之处在于，我问一个关于我让他监督的公司的问题，他总是知道确切的数字答案。这就是你挑选来经营公司并能做得好的人。" 35:00 — 辛格尔顿："股票市场有巨大的价值，但在于购买股票，而不是整个公司。购买公司往往会将收购价格抬得过高。" 41:35 — 克劳德·香农评价辛格尔顿："他总是试图找出最佳行动，也许他不喜欢多说话，因为当你在玩游戏时，你不会告诉别人你的策略。" 42:00 — 辛格尔顿："我们不太会被快速、暂时的收益所说服。我们宁愿获得一些永久性的东西，而这需要时间。" 44:40 — 芒格："亨利·辛格尔顿是我一生中见过的最聪明的单个人类。" 45:00 — 芒格："亨利聪明得多，但沃伦思考投资的时间要长得多。"（区分原始智力和积累的经验）

Claude Hopkins was the greatest copywriter of all time. His ideas were so valuable that when he wrote them down in a book (Scientific Advertising) the founder of his advertising firm locked the manuscript in a safe for 20 years. When the book was finally published it sold over 8 million copies. David Ogilvy said that nobody should work in advertising until they had read the book seven times. This episode is what I learned by reading Claude Hopkins' autobiography My Life In Advertising and his legendary book Scientific Advertising: https://amzn.to/4hVid0t Made possible by: Ramp: ⁠⁠https://ramp.com⁠⁠ Applovin: ⁠⁠https://www.applovin.com Vanta: ⁠⁠https://vanta.com/founders Some of my favorite quotes: 0:00 — "Any man who by a lifetime of excessive application learns more about anything than others owes a statement to his successors." 5:12 — "The man who works twice as long as his fellows is bound to go twice as far, especially in advertising." 5:30 — "If I have gone higher than others in advertising or done more, the fact is not due to exceptional ability but to exceptional hours." 6:48 — "To poverty I owe the fact that I never went to college. I spent those four years in the school of experience instead of the school of theory." 9:08 — "Which is work and which is play? If a thing is useful, they call it work. If it's useless, they call it play. But one is hard as the other. All the difference I see lies in the attitude of the mind." 9:32 — "I came to love work as other men love golf. I love it still. The love of work can be cultivated just like the love of play." 9:58 — "We do best what we like best." 13:05 — "A good product is its own best salesman. It is uphill work to sell goods without samples." 15:00 — "We must never judge humanity by ourselves. The things we want, the things we like may appeal to a small minority." 15:23 — "We must submit all things in advertising to the court of public opinion." 17:48 — "Some of the greatest successes I have ever known in advertising were ignorant men. One wrote copy which would induce a farmer to mortgage his barn to respond, but every sentence had to be edited for grammar." 20:23 — "John Powers created a new concept of advertising. He told the truth, but told it in a rugged and fascinating way." 25:47 — "Study salesmen, canvassers, and fakers if you want to know how to sell goods. No argument in the world can ever compare with one dramatic demonstration." 26:35 — "The average salesman seeks favors. He seeks profit for himself. His plea is, 'Buy my goods.' He makes a selfish appeal to selfish people, and of course, he meets resistance. I was selling service." 28:45 — "We must treat people in advertising as we treat them in person." 31:23 — "Others have never told this story. It will startle everyone in print. I gave purity a meaning." (On Schlitz Beer jumping from 5th to 1st.) 32:03 — "Tell the pains that you take to excel. The maker is too close to his product. He sees in his methods only the ordinary." 34:08 — "The greatest two faults in advertising lie in boasts and in selfishness. People will listen if you talk service to them. They will turn their backs when you seek to impress an advantage for yourself." 41:23 — "People will do anything to cure a trouble, but little to prevent it. Prevention offers slight appeal to humanity in general. They want to be told of rewards." 1:01:30 — "Genius is the art of taking pains. The advertising man who spares the midnight oil will never get very far. This is no lazy man's field."

我从重读鲍勃·迪伦自传中学到的：https://amzn.to/4g7BQRD 由以下赞助商支持： Ramp: ⁠⁠https://ramp.com⁠⁠ Applovin: ⁠⁠https://www.applovin.com Vanta: ⁠⁠https://vanta.com/founders

Claude Shannon changed your life and you probably don't even know it. Claude is the father of information theory. He transformed “information” into bits and created the intellectual foundation for computers, the Internet, digital media, high-speed communication, and Artificial Intelligence. The way Claude Shannon worked is what interested me the most. He combined extraordinary abstract reasoning with an engineer’s instinct to build. He reduced complex problems to their essential structure. He connected ideas across mathematics, engineering, cryptography, artificial intelligence, investing, chess, juggling, and robotics, treating every experience as material that he might later combine into a new insight. He was also relentlessly independent, guided more by curiosity and freedom than recognition, money, or usefulness. This episode is what I learned from reading (again) A Mind at Play: How Claude Shannon Invented the Information Age by Jimmy Soni and Rob Goodman https://amzn.to/4wlykI2 Made possible by: Ramp: ⁠⁠https://ramp.com⁠⁠ Applovin: ⁠⁠https://www.applovin.com Vanta: ⁠⁠https://vanta.com/founders 0:00 — "The great insights don't spring from curiosity alone, but from dissatisfaction... A genius is simply someone who is usefully irritated." 1:36 — "It seems to be much easier to make two small jumps than one big jump in any kind of mental thinking." — Shannon 4:41 — "He was a man almost entirely written out of a history that's defined by self-promoters. His was a life spent in the pursuit of curious, serious play." 5:20 — "He worked with levity and played with gravity. He never acknowledged a distinction between the two." 6:00 — "Geniuses are the luckiest of mortals because what they do is the same as what they most want to do." 6:59 — "I do what comes naturally, and usefulness is not my main goal. I keep asking myself, 'How would you do this? Is it possible to make a machine to do this? Can I prove this theorem?'" — Shannon 11:50 — "Chemistry always seemed dull to me. There's too many isolated facts and too few general principles for my taste." — Shannon 19:09 — "Specialization is the death of genius." — Vannevar Bush 19:18 — "The possibilities of being at once both broad and deep did not pass with Leonardo da Vinci or Benjamin Franklin." — Vannevar Bush 25:13 — "I had the freedom to do anything I wanted from almost the day I started. They never told me what to work on." — Shannon on Bell Labs 26:41 — "I've been working on three different ideas simultaneously, and strangely enough, it seems a more productive method than sticking to one problem." — Shannon 32:55 — "My fondest dream is to someday build a machine that thinks, learns, communicates, and manipulates its environment in a fairly sophisticated way." — Shannon 35:05 — "Before Shannon, information was a telegram, a photograph, a paragraph, a song. After Shannon, information was entirely abstracted into bits." 38:04 — "After the effort of discovery, the effort of communication was secondary by far. He had solved a problem to his own satisfaction, and that, as far as he was concerned, was enough." 40:55 — "I've spent lots of time on totally useless things... He made no distinction between his interest in information and his interest in unicycles. They were all moves in the same game." 46:54 — "Shannon seemed to think with ideas more than with words or formulas. A new problem was like a sculptor's block of stone, and Shannon's ideas chiseled away the obstacles until an approximate solution emerged." — Ed Thorp 47:19 — "I simply removed everything that was not David." — Michelangelo 47:25 — "I don't think I was ever motivated by the notions of winning prizes. I was more motivated by curiosity, never by the desire for financial gain. I just wondered how things were put together." — Shannon 47:49 — "I think the history of science has shown that valuable consequences often proliferate from simple curiosity." — Shannon 48:37 — "The important people and events of history are the thinkers and innovators, the Darwins, the Newtons, the Beethovens, whose work continues to grow influence in a positive fashion." — Shannon

雷蒙德·普兰克于1954年仅用25万美元创立了阿帕奇公司。50年后，他的公司市值达到了500亿美元。 本集通过他的回忆录《一点不同》（https://link.amazon/B07hiGO1E）探讨了雷蒙德·普兰克的人生和创业哲学。 本集并非呈现阿帕奇公司的传统历史，而是聚焦于普兰克在七十年商业生涯中积累的经验、格言和信念。这本回忆录写于他将近90岁时，读起来像是一本关于如何看待机遇、勇气、成本控制、足智多谋和适应能力的终生日记。 其中包含许多精彩的故事。 本集由以下赞助商支持： Ramp：⁠⁠⁠https://ramp.com⁠⁠⁠ Applovin：⁠⁠⁠https://www.applovin.com⁠ Vanta：⁠⁠⁠https://vanta.com/founders⁠ ⁠在此添加您的邮箱⁠，我会将每集我最喜欢的10条语录发送给您：https://davidsenra.substack.com

执着是诺兰职业生涯的驱动力。本集通过汤姆·肖恩（Tom Shone）的《诺兰变奏曲》探讨克里斯托弗·诺兰的生活、工作方法和哲学 https://amzn.to/4fuwn5K 由以下赞助支持： Ramp: ⁠⁠⁠https://ramp.com⁠⁠⁠ Applovin: ⁠⁠⁠https://www.applovin.com⁠ Vanta: ⁠⁠⁠https://vanta.com/founders⁠ ⁠在此添加你的邮箱，我会将每集节目中我最喜欢的10条名言发送给你：https://davidsenra.substack.com

本集讨论约瑟夫·韦克斯伯格1966年的著作《商人银行家》。https://amzn.to/4vGwzFc 我不想重述罗斯柴尔德、巴林、汉布罗、沃伯格和雷曼兄弟等家族的历史，而是想提取他们共有的原则。 商人银行业务令人着迷。这是一种非常独特的创业形式。有一种老派的经商方式吸引着我。 本书中介绍的商人银行家具备以下特质的组合： -个人荣誉 -行动迅速 -思维清晰 -独立判断 -应得信任的无缝网络 -谨慎 -以及做出非常规决策的意愿。 每个商人银行王朝的创始人在成为商人银行家之前都是商人。一旦他们发现融资交易比实际交易商品更有利可图，他们的真正产品就变成了信用、判断力、信息、建议、渠道，以及——最重要的是——信任。 他们最大的资产不是金钱，而是声誉。 由以下支持： Ramp：https://ramp.com Applovin：https://www.applovin.com Vanta：https://vanta.com/founders 在这里添加您的邮箱，我将从每集发送我的十大名言：https://davidsenra.substack.com/subscribe

我从阅读《从0到1：开启商业与未来的秘密》中得到的收获（第3或第4次阅读）https://amzn.to/4yhebFh *特别感谢：* Ramp: https://ramp.com Applovin: https://www.applovin.com Vanta: https://vanta.com/founders

我从阅读Sol Sanders的《本田：其人及其机器》中学到的东西。https://amzn.to/4amHvjp 由以下赞助： Ramp: ⁠⁠https://ramp.com⁠⁠  Applovin: ⁠⁠https://www.applovin.com/⁠ ⁠ Vanta: ⁠⁠https://vanta.com/founders

我从阅读《Pulitzer: A Life in Politics, Print, and Power》中学到的东西，作者James McGrath Morris。https://amzn.to/3SflkWd 由以下赞助商支持： Ramp: https://ramp.com Applovin: https://applovin.com Vanta: https://vanta.com/founders

我从阅读 Leander Kahney 所著的《乔尼·艾维：苹果最伟大产品背后的天才》中学到的东西。https://amzn.to/3QAuPi5 由以下赞助商支持： Ramp: https://ramp.com Axon by Applovin: https://axon.ai/founders Vanta: https://vanta.com/founders

What I learned from reading Steve Jobs in Exile: The Untold Story of NeXT and the Remaking of an American Visionary by Geoffrey Cain https://amzn.to/4o6mQpj Made possible by: Ramp: https://ramp.com Axon by Applovin: https://axon.ai/founders Vanta: https://vanta.com/founders

我从阅读《鞋狗：耐克创始人回忆录》中学到的东西 https://amzn.to/4euWASQ 由以下赞助支持： Ramp：https://ramp.com Axon by Applovin：https://axon.ai/founders Vanta：https://vanta.com/founders

我从阅读阿诺德·施瓦辛格的《Arnold: The Education of a Bodybuilder》中学到的东西。 https://amzn.to/4tfMp9a 由以下赞助提供： Ramp: https://ramp.com Axon by Applovin: https://axon.ai/founders Vanta: https://vanta.com/founders

本期节目讲述的是一位百年一遇的天才，他正在研究可能是历史上最重要的问题。基于塞巴斯蒂安·马拉比的新书《The Infinity Machine: Demis Hassabis, DeepMind, and the Quest for Superintelligence》https://amzn.to/3OfYGLz 由以下机构赞助： Ramp：⁠https://ramp.com⁠ Axon by AppLovin：⁠https://axon.ai/founders⁠ Vanta：⁠https://vanta.com/founders⁠

My friend Eric Jorgenson spent years—and thousands of hours—studying Elon Musk. Eric read everything Elon has written, read everything written about Elon, and watched every interview Elon's given. He distilled all of Elon's insights into his new book. This episode is all about How Elon Thinks based on ⁠The Book of Elon: Elon Musk's Most Useful Ideas in His Own Words⁠ https://amzn.to/40OuOJ5 Episode sponsors: Ramp⁠⁠⁠⁠⁠⁠⁠ gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud ⁠⁠⁠by going to Ramp.com to learn how they can help your business save time, save money⁠⁠, and grow revenue.⁠ https://ramp.com Automate compliance, security, and trust with Vanta.⁠ ⁠⁠⁠Vanta helps you win trust, close deals, and stay secure—faster and with less effort⁠⁠⁠⁠. ⁠⁠⁠Find out how increased security leads to more customers by going to Vanta⁠⁠⁠. Tell them David from Founders sent you and you'll get $1000 off. https://vanta.com/founders

SpaceX是地球上最具主导地位的公司之一，它们的性能差距还在持续扩大。2025年，SpaceX送入轨道的总质量超过了地球上所有其他运营商的总和。甚至远超：来自中国、俄罗斯、欧洲以及所有美国运载火箭的所有有效载荷，加起来还不到SpaceX送入轨道的五分之一。它们是唯一一家以工业规模生产火箭的公司。使SpaceX占据主导地位的实践并非火箭独有。它们是建造任何困难事物的蓝图。本期节目——以及它所依据的文章——探讨了SpaceX如何运作。 在此处阅读全文。请务必添加您的邮箱，以便在《SpaceX基金会》一书发布时收到通知。https://futureblind.com/p/atoms-are-cheap-process-is-pricey 本期赞助商： Ramp⁠⁠⁠⁠⁠⁠⁠为您提供所需的一切，用以控制支出、监控成本并优化财务运营——全部在一个平台上。让历史上最伟大的企业家们感到自豪，请前往Ramp.com了解他们如何帮助您的企业节省时间和金钱。⁠⁠⁠ https://ramp.com 使用Vanta自动实现合规、安全和信任。⁠ ⁠⁠⁠Vanta帮助您赢得信任、完成交易并保持安全——更快且更省力力⁠⁠⁠⁠。 ⁠⁠⁠了解增强安全性如何带来更多客户，请前往Vanta⁠⁠⁠。告诉他们David来自Founders，您将获得1000美元优惠。https://vanta.com/founders

Runnin' Down A Dream: How to Succeed and Thrive in a Career You Love - Bill Gurley 的演讲是我听过的最有价值的演讲之一。多年来，我一直用这个演讲中的想法来构建这个播客。Bill 基于那次演讲写了一本新书：Runnin' Down A Dream: How to Thrive in a Career You Actually Love。https://amzn.to/4cowVdy 本期节目探讨了该书和演讲中最有价值的观点。 本期赞助商： Ramp 为您提供一切所需，帮助您控制支出、监控成本并优化财务运营——全部在一个平台上。让历史上最伟大的企业家们感到自豪，请访问 Ramp.com 了解他们如何帮助您的企业节省时间和金钱。https://ramp.com 使用 Vanta 自动化合规、安全和信任。Vanta 帮助您更快、更轻松地赢得信任、完成交易并保持安全。了解如何通过增强安全性获得更多客户，请访问 Vanta。告诉他们是来自 Founders 的 David 推荐的，您将获得 1000 美元折扣。https://vanta.com/founders

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